Our team

Simon is an award-winning product design and technology strategist with more than 20 years of experience designing high-complexity systems for major organisations and global brands, including HSBC, the BBC, the UK government and the Met Office. He brings deep expertise in AI user flows, multimodal UX and large-scale platform architecture to Mental Health Matrix. As Technical Lead, Simon is responsible for all technical development, UX architecture and the build of the AI-enabled adaptive platform.

For Mental Health Matrix, Simon's contribution is foundational. His ability to architect systems that handle clinical data securely, deliver personalised user experiences and integrate AI capabilities at scale means the platform is built to grow with the needs of therapists, clients and organisations across the United Kingdom and beyond.

Rachel is a practitioner psychologist with more than 20 years of academic experience teaching developmental and health psychology and supervising trainee psychologists to practitioner level. She has served on British Psychological Society training and accreditation committees, bringing deep expertise in research design, ethics, learning frameworks and validation methodology. Dr Gillibrand operates a successful Somerset-based clinical practice.

Her contribution to Mental Health Matrix is central to the platform's clinical credibility. Rachel oversees research alignment, validates outcome measurement tools and ensures that every programme published on the platform can stand up to peer scrutiny. Her presence on the team means that clinical integrity is never compromised for speed or convenience.

Guy is a seasoned chartered accountant, entrepreneur and mentor with more than 30 years of finance leadership and advisory experience. He began his career in public practice before establishing his own accountancy firm, going on to coach and mentor high-growth businesses through The EntrepreneurSHIP Network with a focus on scaling, cash management and governance. Guy has held multiple directorships and served on governance and advisory boards for entrepreneurial organisations.

For Mental Health Matrix, Guy's contribution extends beyond the balance sheet. He advises on commercial partnerships, funding strategy and organisational governance, ensuring that every financial decision supports sustainable growth and the long-term clinical mission. His experience mentoring founders through high-growth stages is directly relevant to where Mental Health Matrix is heading.

Victoria is a global AI and business leader with an Oxford University degree, a Harvard MBA and an AI-focused PhD. She has held senior leadership roles across multinational organisations, including Diageo, Barry's, the UK government and the Competition and Markets Authority, and has scaled AI-enabled products into global markets.

Her contribution to Mental Health Matrix is strategic and forward-looking. Victoria ensures that AI governance frameworks are robust, commercial partnerships are structured for mutual value and international expansion is planned with regulatory and cultural awareness. Her monthly advisory input shapes the direction of the platform at the highest level.

Scott is a PhD-level AI specialist and recognised expert in AI voice systems, speech-to-intent modelling and multimodal network engineering. He has delivered technical leadership across MedTech products, prototyping adaptive AI components and ensuring responsible AI practice throughout.

His contribution to Mental Health Matrix is technically specialised and clinically significant. Scott ensures that voice-based features are designed responsibly, AI model integrations perform reliably and adaptive components meet the standards expected of a clinical-grade platform. His MedTech background ensures that innovation never outpaces safety.

Einir is a multi-certified bilingual therapist and therapeutic educator with specialist experience in integrative methods, trauma-informed frameworks and mindfulness-based interventions. She supports scriptwriting, therapeutic structuring, clinical alignment and exercise development across the platform. Her background in teacher training and group facilitation ensures content clarity and accessibility for diverse user groups.

Her contribution to Mental Health Matrix runs through the fabric of the clinical content library. Einir ensures that therapeutic exercises, guided scripts and programme materials are culturally sensitive, trauma-informed and accessible to users with varying levels of therapeutic experience. Her bilingual capability also opens the platform to Welsh-language provision.

Keely is an Oxford-educated writer and wellness specialist with extensive experience translating clinical and psychological concepts into engaging, accessible content. She has supported multiple health and wellbeing organisations to craft evidence-informed learning materials.

Her contribution to Mental Health Matrix ensures that every piece of written content, from home-practice worksheets to psychoeducation guides, meets a consistent standard of clarity, warmth and clinical accuracy. Keely bridges the gap between what clinicians know and what clients need to hear, making the platform genuinely accessible to all audiences.

Phyllida is a mental health charity founder who has supported hundreds of individuals reintegrating into public life. She brings lived-experience insight, safeguarding awareness and a deep understanding of community relevance to everything she contributes.

Her contribution to Mental Health Matrix is grounded in real-world insight. Phyllida ensures that the platform is tested against the lived experience of people who have navigated mental health challenges first-hand. Her feedback on accessibility, language and community features has shaped the platform in ways that clinical expertise alone could not achieve.

Andrew is an award-winning B2B designer and Cannes-recognised creative director who brings visual authority and brand integrity to Mental Health Matrix. He supports visual identity, UI cohesion and the creation of a therapy-appropriate aesthetic that enhances calmness, psychological safety and product credibility.

His contribution to Mental Health Matrix ensures that visual design serves a therapeutic purpose. Andrew's work on brand guidelines, colour palettes and interface layouts creates an environment that feels calm, professional and psychologically safe, qualities that are essential for a platform where vulnerable people seek support.

Anwar is a Community Ambassador for Mental Health Matrix, dedicated to connecting the Muslim community with evidence-based mental health resources that respect and complement Islamic values and practice. His work bridges the gap between clinical neuroscience and the lived experience of faith, ensuring that the platform's courses, articles and therapeutic programmes are accessible, relevant and culturally grounded for Muslims across the United Kingdom and beyond.

Through his outreach, Anwar supports the delivery of dedicated courses including The Brain Gym for Muslims and Presenting Mindfulness for 20 ways Muslims can use mindfulness, as well as the Neuroscience of Islam article series. His advocacy ensures that the Muslim community has a trusted voice within the platform and that faith-sensitive mental health provision reaches the people who need it most.